Dear MMA Fan,
My name is Steven Arredondo, creator of MMA Roast, the first Mixed Martial Arts Stand Up Comedy Show ever presented. MMA Roast is the only comical show to have professional fighters appear on stage to be subjected to insults, praise, exaggerated tales, and touching anecdotes. Our hopes are that the fighter will take the jokes in good humor, and show their best nature. It is considered a great honor to be Roasted. The individual is surrounded by friends, fans, and well-wishers, who also become the focus of lighthearted ridicule during the course of the show.
I came up with the idea of combining the callous sport of MMA with side-splitting comedy a few years ago when my friend David Martinez asked if I could help him raise funds for his non-profit foundation. All proceeds were to help rebuild La Habra Boxing Gym in La Habra, California. This authentic boxing gym, which many have referred to as the closest thing to “Rocky,” was badly burned in a fire. The building, which had been constructed using the remains of an old church, was in desperate need of repair. Knowing that David is a Vietnam War Hero who uses a portion of his pension to provide endangered youths an opportunity to train in his gym without charge, I agreed to help.
While at the Improv Comedy Club in Irvine one night, I began thinking about how I could incorporate comedy into the various boxing and mixed martial arts events that I promote in ConvictedArtist.com. The club’s general manager revealed that he would be leaving the Improv to work with actor/comedian Jon Lovitz, with the intention of opening a new comedy club at the famous Universal Studios City Walk, Hollywood, CA. So I thought, “Why not invite fighters to the show and ask the comedians to create outrageous stories, jokes, and praise the fighters, like a Roast. I’ll call it ‘MMA Roast,’ and get some of the biggest names in MMA and Comedy and bring them together.”
Having a great idea is one thing, but putting it into effect is something entirely different. As a promoter I knew that arranging a successful show, especially during a recession, wasn’t going to be easy. In order to achieve success I would have to create a memorable event that people would really enjoy. More importantly, sponsors would have to believe in the MMA Roast.
With the help of my team at ConvictedArtist.com, close friends and family, we set out to promote and organize the first MMA Comedy Show in world history.
I immediately thought of UFC legend, Kimo Leopoldo, because he had been falsely reported dead by TMZ, and was all over the news. Kimo was quickly ranked #1 on Google and Yahoo searches and became the first MMA fighter to be extensively covered by mainstream media. This proved to be a perfect fit and timing for the show.
I arranged a meeting with comedian Jon Lovitz, hoping to schedule the show at his new comedy club. He loved the idea and was thrilled about having the opportunity to be the first comedy club to host such a new and unique show.
I contacted David Martinez to give him the good news, and my expectations that the event would raise enough money to rebuild his gym. As predicted, the show was a success and MMA Roast will live on to help hero’s like David Martinez of La Habra Boxing Foundation.
Until the next MMA Roast,